Privacy Policy

This Privacy Policy explains how highlandmorayflag.co.uk ("we", "us", or "our") collects, uses, and protects your personal information when you visit our website. We are committed to safeguarding your privacy and processing your data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable laws.

Last updated: January 2026

1. Information We Collect

We may collect and process the following types of personal information:

• Name and contact details – including your name and email address, which you may provide when subscribing to our newsletter, filling out a contact form, or otherwise communicating with us.
• IP address – collected automatically when you visit our website, used for security, fraud prevention, and analytics purposes.
• Cookies and similar technologies – as described in our Cookie Policy below, we use cookies and tracking pixels to understand how you interact with our site.
• Usage data – including pages visited, time spent on pages, links clicked, referring URLs, browser type, device type, and operating system. This data is collected automatically through cookies and analytics tools and does not directly identify you unless combined with other information we hold.

2. How We Use Information

We use the information we collect for the following purposes:

• Analytics – to understand how visitors use our website, measure traffic and engagement, and identify areas where our site content or layout could be improved.
• Affiliate tracking – when you click on a link to a third-party casino or gambling operator (such as Vegas Hero) from our website, cookies and tracking parameters are used to record that you were referred by us. This enables affiliate networks and operators to attribute any resulting activity to our site.
• Site improvement – to enhance the functionality, security, and user experience of our website based on aggregated usage patterns and analytics insights.
• Communication – if you contact us by email or through a form, we use your details to respond to your enquiry.
• Legal compliance – to comply with applicable laws, regulations, and legal requests, and to establish or defend legal claims.

Our legal bases for processing your personal information under the UK GDPR include: your consent (where applicable), our legitimate interests in operating and improving our website, and compliance with legal obligations.

3. Cookie Policy

Cookies are small text files placed on your device when you visit a website. We use the following types of cookies:

• Essential cookies – necessary for the website to function properly, such as remembering your cookie preferences. These cannot be switched off in our systems.
• Analytics cookies – allow us to count visits and traffic sources so we can measure and improve the performance of our site. These may be set by third-party analytics providers (such as Google Analytics).
• Affiliate and tracking cookies – placed by affiliate networks or third-party operators when you click on links from our site. These cookies record referral information and may remain on your device for a set period (typically 30 to 90 days, depending on the operator).
• Preference cookies – enable the website to remember choices you make and provide enhanced, more personal features.
• Marketing cookies – may be set through our site by advertising partners to build a profile of your interests and show you relevant adverts on other websites.

Opting out of cookies: You can manage or disable cookies at any time through your browser settings. Most browsers allow you to refuse or delete cookies. You can also withdraw your consent to non-essential cookies by clearing your browser cookies or using the cookie consent banner displayed when you first visit our site. Please note that disabling certain cookies may affect the functionality of this website and may prevent affiliate links from tracking correctly.

4. Third-Party Links

Our website contains links to external websites operated by online casinos, gambling operators (including Vegas Hero), affiliate networks, and other third parties. These websites have their own privacy policies and terms of use, and we do not control how they collect, use, or share your personal information.

When you click on a third-party link and leave highlandmorayflag.co.uk, any information you provide to that third party is subject to their privacy policy and practices, not ours. We encourage you to read the privacy policy of every website you visit before submitting personal information. We accept no responsibility or liability for the privacy practices or content of external websites.

5. Your Rights

Under the UK GDPR and the Data Protection Act 2018, you have the following rights regarding your personal information:

• Right to access – you may request a copy of the personal data we hold about you.
• Right to rectification – you may ask us to correct inaccurate or incomplete personal data.
• Right to erasure – you may request that we delete your personal data in certain circumstances ("right to be forgotten").
• Right to restrict processing – you may ask us to limit how we use your personal data in certain circumstances.
• Right to data portability – you may request a copy of your personal data in a structured, machine-readable format.
• Right to object – you may object to our processing of your personal data where we rely on legitimate interests as a legal basis.
• Right to withdraw consent – where we process your data based on consent, you may withdraw that consent at any time.
• Right to complain – you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection. Visit ico.org.uk for more information.

If you wish to exercise any of these rights, please contact us using the details in the Contact Us section below. We will respond to your request within one month of receipt.

6. Data Retention

We retain personal information only for as long as is necessary to fulfil the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements. Specifically:

• Contact form submissions and email correspondence – retained for up to 12 months after the matter is resolved.
• Analytics and usage data – retained in aggregate form where possible; identifiable analytics data is typically retained for a maximum of 26 months.
• Cookie data – retention periods vary by cookie type and are set by us or the relevant third-party provider.

When personal information is no longer required, we will securely delete or anonymise it.

7. Contact Us

If you have any questions about this Privacy Policy, wish to exercise your data protection rights, or have a concern about how we handle your personal information, please contact us at:

Email: privacy@highlandmorayflag.co.uk

If you are not satisfied with our response, you may contact the Information Commissioner’s Office (ICO) at ico.org.uk or by calling 0303 123 1113.